Dorna and A-Style announce Aragón GP title sponsorship deal
A-Style and Dorna will once more work alongside one another in 2010 after an agreement was reached between the MotoGP rights holders and the Italian fashion brand for the title sponsorship of the GP at the Motorland Aragón circuit in September.
The Gran Premio A-Style de Aragón will take place on September 19th at the Spanish circuit, which is a new addition to the calendar for 2010. The deal also signals a continuation of the successful working relationship between Dorna and A-Style, who were title sponsors of the TT Assen and Japan from 2006 to 2008.
This season A-Style will be the title sponsor of the first ever World Championship GP at Motorland Aragón.
Managing Director of Dorna Sports, Pau Serracanta, said: “We are delighted to continue our relationship with A-Style as the title sponsor of a MotoGP event given our shared interest in the style and fashion aspects of the young public. A-Style was title sponsor of special events such as the legendary TT Assen for three years and it is fantastic to have them back on board for another special event, as MotoGP visits Motorland Aragón for the first time.”
Marco Bruns, creator and owner of the A-STYLE logo commented: “I am very happy to collaborate with Dorna once again, bonding my brand with such a popular event. I am sure that titling the Gran Premio de Aragón with A-Style will significantly contribute to increase visibility, and the ambience, show and event is absolutely in tune with A-Style’s lifestyle values: freshness, dynamism and sporting spirit.”
A-Style gained popularity over a decade ago when graphic designer Marco Bruns conceived and patented the now famous ‘A’, which became a popular logo for surf, skate and urban activity pursuers. The logo became a lifestyle brand, producing a full collection of men’s and women’s fashion wear which has grown to become a popular brand amongst celebrities and sportspeople in 1440 stores worldwide.