Sky purchases exclusive rights for the FIM MotoGP™ World Championship starting from 2014
Sky’s already outstanding live sports offer is set be enhanced by its latest exclusive agreement: The channel has acquired the TV rights for the FIM MotoGP World Championship starting from the 2014 season, which will be offered across all Sky technology platforms, including FTA TV, pay TV, Internet, mobile and Sky Go.
Thanks to an agreement with Dorna, the company organizing the championship, Sky will have the exclusive right to broadcast all 18 races of the three classes (MotoGP™, Moto2™, Moto3™) of the FIM MotoGP World Championship.
The Road Racing World Championship Grand Prix, and over the last decade, MotoGP, is one of the most watched sporting events on Italian TV, in part thanks to the achievements of its most successful and popular riders, Giacomo Agostini and Valentino Rossi, as well as exciting new talents such as Romano Fenati and the achievements of Italian teams such as Ducati and Aprilia.
Now Sky is getting ready to significantly enhance the way this already well-established and popular sport in Italy will be broadcast, including the introduction of High Definition picture, as well as offering its subscribers the opportunity to customize their viewing experience thanks to Sky’s interactivity, allowing viewers to watch races anywhere thanks to Sky Go service.
All this will add to the completeness of coverage for which Sky is known for, giving fans an unprecedented viewing experience. This has already happened at other big events broadcast by the pay TV channel, and is set to take place in a few weeks once more at the London 2012 Olympic Games, which Sky is going to show as Italy’s official broadcaster.
Under the agreement signed with Dorna, Sky will be in charge of providing the FTA showing of 8 MotoGP appointments.
Sky Italia CEO, Andrea Zappia, stated:
“We are glad we have reached this agreement. It represents a new, decisive and important signal for subscribers who, in years to come, will be able to rely on one of the deepest-rooted sports event in Italians’ hearts. That confirms that Sky keeps investing in order to ensure an unparalleled offer by constantly enriching it. We would like to thank Dorna for the trust they have placed in us. It is a partner able to ensure the highest level of organization worldwide and I’m confident that together we’ll be able to further enhance such a great sport. Starting from now, our aim is to work every day so that the MotoGP and the whole Road Racing World Championship Grand Prix can continue to grow in the collective imagination of Italians who are already keen on a sport in which our fellow-countrymen are always getting to the top rankings”.
Carmelo Ezpeleta, Dorna CEO, declared:
“We are extremely pleased about the new agreement with Sky, as it allows MotoGP to keep evolving in the right direction. Sky is a partner known to offer sports coverage at the highest quality and provides us with the best opportunity to display content across its new and varied platforms. Italy is a country with a strong motorcycle heritage, most notably with Valentino Rossi, and we firmly believe that this new partnership will aid in the development of many more local young talents in years to come, such as current up-and-comer Romano Fenati. This, coupled with the unparalleled sport programming of Sky will give another boost to the MotoGP World Championship thanks to its original and innovative digital technologies.”
Sky’s new acquisition follows the purchase of the rights for four editions of the Olympic Games (Vancouver 2010, London 2012, Sochi 2014 and Rio De Janeiro 2016), the Fifa World Cup in Brazil in 2014, preceded in June 2013 by the Confederations Cup, and the Champions League starting from next season, with 128 matches to be broadcast live and in HD.