Industry news: Monster Energy renews Le Mans contract, extends to Catalunya

Dorna Sports has announced that Monster energy will continue to be the Title Sponsor for the Grand Prix de France with the Catalunya round also taking on its sponsorship on a multi-year deal.

Monster, whose name is by now synonymous with the MotoGP™ race held in France, will once again be clad in black and bright green tones, for the coming seasons. In addition to this, the energy drinks company will take on its second race as Title Sponsor in the form of the popular Barcelona round held at Circuit Barcelona-Catalunya.

The involvement doesn’t stop there however as Monster Energy will have a wide-ranging presence across other race events throughout the season with track-side advertising and banners throughout the circuit.

Mitch Covington, Vice President of Sports Marketing at Monster Energy, commented: “Monster Energy takes great pleasure in joining forces with DORNA at Circuit de Barcelona-Catalunya! This is an epic event for the racing community and is a great fit with Monster Energy’s efforts to help bring fans the best racing in the world. To be able to title a MotoGP event in Spain is a great honor and is a wonderful opportunity for us to highlight our brand and showcase our athletes”.

Pau Serracanta, Managing Director of Dorna’s Commercial Area, added: “We are delighted to renew the agreement with Monster Energy for the coming seasons as the Title Sponsor for the French Grand Prix, for which it has proved to be the perfect partner. On the other hand, the fact that it will become the Title Sponsor of a Grand Prix as important as Catalunya, shows that the relationship between MotoGP and Monster Energy is very fruitful and is firmly established. It is a brand that has been well integrated into the Paddock over the years, with many riders and teams already associated with the bright-green M.”

Source: Dorna Sports / motogp.com