Industry news: Dorna Sports extends TV rights distribution agreement with IMG until 2020
IMG, a global leader in sports, fashion and media and Dorna Sports, the exclusive commercial and TV rights holder of MotoGP, have extended their agreement for distribution of the TV Rights of the FIM MotoGP World Championship until the 2020 season.
IMG, who first started assisting Dorna in the distribution of MotoGP™ in 2009, will continue as global consultants to Dorna and will help with sales in key markets such as Italy, the UK, Germany, Portugal, Eastern Europe and Asia Pacific.
Ioris Francini, President of Events & Media for IMG, said: “MotoGP, is the most thrilling and exciting racing on the planet. It’s the very pinnacle of motorcycle racing featuring outstandingly talented and courageous riders taking calculated risks at virtually every turn. The multi-camera TV coverage is of the highest standard with outstanding production values, making for compelling television.
“MotoGP continues to grow in popularity with bike fans and viewers all over the world and we are delighted to be continuing to work with Dorna to further increase the reach and awareness of the sport to new territories and platforms over the next few years.”
Manel Arroyo, Managing Director, TV & Media at Dorna Sports declared: “We are pleased to extend our cooperation with IMG. We have developed a good working relationship over the past few years and MotoGP has benefitted from the local expertise that IMG has in many worldwide territories. As the MotoGP™ World Championship continues to expand and grow in popularity; strong partnerships such as these are helpful in expanding to new markets and continuing the high level of support that we like to offer to our broadcast partners.”
With an unrivalled history of elite competition, MotoGP™ is the world’s premier motorcycling championship, comprising a nine-month, 18-round season in 14 different countries, spanning five continents. Dating back to 1949, it is the oldest motorsport World Championship in existence. Each Grand Prix brings together the most talented riders from across the world, to participate in races across all three categories.
Source: Dorna Sports