The highly anticipated Monster Energy Yamaha MotoGP Team Launch event took place on Sunday at the Four Seasons Hotel Jakarta in Indonesia. Yamaha’s newly named Factory Racing MotoGP team proudly presented its brand-new livery, that reflects Yamaha’s long-term global alliance with the team’s new title sponsor, Monster Energy Company.
The multiple year title sponsor agreement was signed last summer and came natural, as Monster Energy sponsors multiple Yamaha teams (the Yamaha Factory Racing MotoGP team since 2013) and riders (including Valentino Rossi and Maverick Viñales) in various racing classes.
Monster Energy and Yamaha’s mutual passion for racing was evident when the Monster Energy Yamaha MotoGP Team announced that they will be turning their “Beast Mode On” for the 2019 MotoGP World Championship challenge.
At the start of the event, Yamaha Motor Racing President and Senior General Manager of Motorsports Section, Kouichi Tsuji was was joined on stage by Yamaha Motor Racing Managing Director, Lin Jarvis, and Monster Energy Company’s Vice President of Sports Marketing, Mitch Covington.
Following the introduction speech by Executive Officer at Yamaha Motor Co. Ltd. and President of PT. Yamaha Indonesia Motor Manufacturing, Minoru Morimoto, the three representatives were being interviewed by Masters of Ceremonies Lucy Wiryono and Dylan Gray. The management shared their excitement to start this new chapter, as they discussed the team’s dedication towards the 2019 preparations and the new Yamaha structure, with Hiroshi Itou recently joining Motorsport Development Division as General Manager, and Takahiro Sumi becoming the new MotoGP Group Leader.
Valentino Rossi and Maverick Viñales soon joined the talk show. They made it clear that they can’t wait to get back into action at the official 2019 IRTA MotoGP preseason test held in Sepang, Malaysia, in two days’ time.
Maverick joined the Factory Yamaha crew in 2017 after gaining two years of experience in the premier class and was quick to make a name for himself. He ultimately took third place in the rider standings in his first season with Yamaha. Though the 2018 season proved to be tough, the Spaniard kept his motivation high and won the race at Phillip Island. He finished the season in fourth place overall, just five points behind his teammate in third position.
A video message from Monster Energy Company Chairman and CEO Rodney Sacks introduced the team launch’s pièce de résistance: the unveiling of the brand-new bike livery. Valentino and Maverick were given the honour and they proudly presented the 2019 Yamaha YZR-M1. Its colour scheme has completely changed, with the team’s M1 sporting a ‘Monster Energy black’-to-‘Yamaha Factory Racing blue’ gradient, including subtle blue stripes that add further dynamic to the sleek design. This perfect blend between Yamaha’s aesthetic and Monster Energy’s instantly recognisable claw branding is also represented in the new Monster Energy Yamaha MotoGP Team logo, as well as the new team gear and leathers modelled by Valentino and Maverick.
Besides the prominent Monster Energy branding, the team is also pleased to announce that throughout the 2019 racing season the bike will continue to feature the slogans of Yamaha Indonesia Motor Manufacturing, Yamaha Motor Vietnam Co., Ltd., Yamaha Motor Philippines, Inc., and Thai Yamaha Motor Co., Ltd.
The team also continues to support Yamaha’s bLU cRU programme, encouraging a younger generation of on-road riders to follow their dream to become the next MotoGP star. Rossi and Viñales continue to be ambassadors of the programme and will serve as role models for the riders in lower classes.
“We are here in Jakarta to start the new season. This year’s team presentation was very special, because there are many changes compared to last year. The most noticeable of course are the new team colours and the bike livery. As soon as I saw it, I couldn’t help but feel excited to start the new season. It will be a completely fresh start for all of us: new title sponsor, new team colours, and for me a new rider number. It all came together very nicely, so now all we have to do is get the preseason underway! The winter months were a good opportunity to prepare for 2019 season. I had some time to relax and reflect, but a good part was spent training, so I’m ready to start riding my M1 again. We ended last year’s season stronger than we started, so it will be important to keep that momentum going as we prepare for the first race in Qatar in April. Our first chance to see where we stand is at the Sepang Test in a few days’ time. I’m looking forward to it, because I have high expectations for this year. My motivation hasn’t changed, and I plan on going all out this season – ‘Beast Mode On’!”
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