Industry news: MotoGP joins forces with Facebook to provide wealth of new content
Dorna Sports has just announced a new digital partnership in 2020 as MotoGP™️ joins forces with Facebook. Original and exclusive MotoGP™️ content will now be available on Facebook Watch, available worldwide. MotoGP™️ videos will be between three and seven minutes in length, giving fans of the sport another way to enjoy some incredible – and exclusive – content.
The first videos from this new wealth of content will be available soon as the MotoGP™️ World Championship gets in gear this weekend at Losail International Circuit in Qatar, and will be produced by MotoGP™️ with riders and teams from across all four classes. The key focus is getting fans behind-the-scenes like never before, as well as taking them closer to the action with videos dedicated to what’s happening on track and off.
MotoGP™️ has an impressive and ever-growing presence across social media, with Facebook a key platform for the sport’s global fanbase. Last season MotoGP™️ gained 355,000 new fans on Facebook, taking the total to over 13 million, and the Championship boasts almost nine million Instagram followers – making it the biggest motorsport on Facebook-owned platforms. In addition, 2019 saw Facebook video views increase by nearly 50% to over a billion and engagement go up by nearly seven percent compared to the previous year.
Manel Arroyo, Managing Director of Dorna Sports:
“We are very happy to announce this new partnership with Facebook. MotoGP is committed to connecting to and engaging with our fans and giving them new ways to enjoy and interact with our content, making Facebook a perfect partner for our sport. It’s also a fantastic way to connect with new audiences, showing them the best of MotoGP with exclusive, showstopping content.”
The goal of this new partnership with Facebook Watch is to maintain and increase those numbers once again, rewarding fans for their incredible commitment by producing some truly innovative and thrilling content as Facebook Watch will be a new, meaningful way for fans to enjoy and engage with MotoGP™️ in the digital sphere.
Riders and teams will also be able to crosspost – increasing reach throughout the paddock and fanbase – and some clips will be also available on Instagram, ensuring the biggest audience for this innovative new wealth of digital content as MotoGP™️ once again proves a world leader in motorsport social media.
Source: Dorna Sports